Our client was a marketing consultancy which, whilst well regarded, and expert in helping their clients create sustainable and individual propositions, was struggling to find its own sense of individuality, which made telling their story all the harder.
Read moreA global food company had traditionally marketed their brands towards the nuclear family audience, but changes in society have led to an increase in household without kids, so they wanted to know – who are these people and what’s their relationship with cooking/food.
Read moreA major male fragrance brand had a very distinctive set of brand values, which were well understood within the brand team, but there was no real insight into what these values might look like or mean to their audience.
Read moreA global fabric conditioner brand was looking to introduce innovative technologies, each designed to deliver a new functional benefit, and they needed to understand 2 key things – a) which would have the greatest appeal with customers and b) how would they develop emotional benefits for each to create a stronger bond.
Read more