Case History #4

Problem

An automotive client wanted to develop more famous advertising, and specifically something that reflected its distinctive and unique design and engineering philosophy.

Our Approach

We worked very closely with BrainJuicer to develop a qual and quant programme which allowed us to tap into the emotional responses people had towards the ideas we were sharing with them, and even though in the qual we used focus groups we created a discussion forum that steered us away from blanded out consensual outputs.

The outcome

Since 2014 we have been insight advisers to this client and we continue to play that role, helping them challenge their own views and those of their marketing agencies and partners.