Identify and Optimise ideas to take forward

How it works

7-10 days co-creation community. Consumer input rates and refines ideas. Each person only reviews their favourite 3 and least favourite idea – this active ‘opt in’ gives creates better engagement and feedback.

The Approach

Online Concept Clinic. Up to 15 ideas shared with consumers. Ideas for development taken offline by client team, optimised and re-submitted.

Offline co-creation groups and depths. Still rooted in behaviour and emotional response, 6-8 ideas without iterative learning.

What it delivers

Transparent and usable consumer input, Sifting of many ideas, engaged and interactive stakeholders, no group effect, identification and improvement of winning ideas, multi-market.