See and Feel your brands as your consumers do

How it works

Imagine your brand values include ‘cool’, ‘curious’, ‘uplifting’, ‘with a twist’. Great notions, but what do they actually mean to consumers? We brief people to find things in their world which match and illustrate these ideas and they post tagged images, stories and videos in a searchable database.

The Approach

Fresh I’s. User generated images and videos to give a fresh and true interpretation of your internal thinking and language, allowing you to detach from your default associations and reference points.

What it delivers

A curated experience which lets you see the category [and brands] through your customers’ eyes. Greater insight and inspiration. Can be built longitudinally into a searchable library.

The need to

Breakout

Break out of your standard way of looking at things

See How